As content marketing pervades every aspect of a business, from social media to website development and everything in between, it has become central to digital marketing efforts. At FLR Technology, we work with you to develop an effective content marketing strategy by creating, publishing and sharing engaging content to attract new customers, sell products or services, and increase your company’s online visibility, without coming off as promotional.
We understand that great websites need persuasive and interactive content. As such, we engage your visitors with crisp and compelling content that is SEO-optimised, research-based and checked for accuracy. We also focus on targeted web content, banners, and ad copywriting for different stages of the buyer’s journey.
The primary goal of blogs is to acquire customers and engage and educate your current customers. We understand this, and write our blogs after thorough research, offering unique content with statistics and real insights so that more people link back to you. The content is kept short, succinct, with click-worthy headlines and reviewed for language and factual errors before publication.
Video marketing is essential in a search engine-driven world. From explainer videos to animation services, we brainstorm with you to determine the type of videos best suited to your overarching goals. We then work to produce high-quality videos that allow your brand to reach prospective buyers, engage with and convert them.
Infographics are popular and effective as they make data more interesting and easier to remember or share. At flr technology, we analyse, visualise and summarise your data to create an apt title, succinct body copy and crisp explanatory text to develop a great infographic design that stands out and reinforces your brand identity.
Case studies are a great way to highlight features or specifications that helped you achieve success. After reviewing the available literature, we understand the facts of the case and interview stakeholders to get anecdotes and insights. Finally, our content specialists stitch the background, achievements, and testimonials together to deliver high-quality case studies that can convince customers better than sales pitches ever would.
Statistics show that readers trust news more than advertising, and press releases are a great way to educate your readers using a medium they are likely to believe. At Spectron, we have experience zeroing-in on the right news peg and crafting news stories that are insightful and compelling to give you much-needed media exposure. In the case of online releases, we ensure that your landing pages relate directly to the press release while also optimising them for search and social media.
Today, customers no longer believe everything they see in an ad. They are more driven by organic content, allowing non-salesy content to shape their journey. This is where content marketing plays a key role–in establishing this trust and influencing people along their buying journey.
Content marketing is one of the most effective and cost-efficient ways to reach new customers. It helps you build trust with your audience by offering them useful, actionable content that they need to solve their pain points, connect with them, generate leads and improve conversions.
At FLR Technology, we have experience working with numerous global clients, supporting them with a wide variety of content writing requirements and with the development of their content strategy and calendars. We believe content is only as good as its reach, ranking and impact, and hence, we ensure your content reaches and resonates with your target audiences through strategically aligned content marketing campaigns that are designed to drive growth. We do this by hiring experienced and professional content writers who always stay focused on your goals of customer conversion and engagement.
How can we help?
At FLR Technology, we’re driven to grow your business and deliver with your goals. Whatever your challenge, let’s talk about how we can work together.
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