Targeted, data-driven, conversion-centric PPC campaigns & bidding strategies across Google And YouTube Ads & Microsoft Ads to reach customers.
Pay per Click Services | Digital Marketing | FLR Spectron


PPC advertising is an expeditious, conversion-focused, highly targeted and measurable way to reach consumers. At FLR Technology, we help our clients with PPC consultancy, management and audits, to get ahead of the competition, boost revenue and structure campaigns optimally to guarantee the best return on investment.

Types of Pay-Per-Click Advertising that we offer

Search ads are the most prevalent form of search engine marketing (SEM) and appear in search results and search partner sites whenever someone searches for the services or products offered by the advertiser. We can help you set up Seach Ad campaigns in Google AdWords & Bing by selecting relevant keywords, creating eye-catching ad copy and perfecting your bid strategy, and choosing a relevant landing page on your site.


Display Ads appear on search partner websites targeting people who visited industry-related sites. Display Ads are a great way to capture the online users’ attention, build brand awareness and convince them to take action. To set up Display Ads, we identify your target audience, create banner, image and text ads and strategically show a target-driven crafted message to potential customers at the right place and the right time.

Social media platforms like LinkedIn, Facebook, Instagram, and Twitter, have a vast number of users who could be your potential customers. We help you set up PPC advertising on these highly targeted platforms and narrowed it down by demographics and interests. These campaigns can help increase your product or services awareness and increase the traffic to your landing pages.

Instream ads or YouTube ads appear on YouTube search results, YouTube videos and video partners on Display Network and help you reach potential customers and have them take action when they watch or search for videos on YouTube. We help you create, set up, and run ads on YouTube based on your objective and budget.

Remarketing is highly rewarding as it involves targeting high-converting customers. It is essentially a reminder to people who have already visited your website to come back and buy. Using a combination of PPC ad formats and extensions, we establish a PPC campaign with ad copies, images, and video, to reengage with potential customers and show them throughout the search experience why they should be investing in your product or service.


Our PPC Services

Keyword Research & Analysis
We perform keyword analysis to gain insights into the performance of keywords, search volume data and generate ideas for new keywords. We then choose the most relevant keywords to build the campaign.
The campaigns are created based on our clients' business objectives. We then define the target audience, bidding strategy and build text, image or video adverts to bring the ideal message in front of the right audience at the right time.
Landing Page Conversion Optimisation
As landing pages are a significant component of paid online marketing campaigns, improving their performance can significantly improve business results. As such, we conduct a landing page CRO Audit to ensure that the landing page is highly optimised and conversion-driven to convert visitors into potential leads.
Optimising a campaign should be a continuous, iterative process. It takes ongoing management and effort to structure campaigns after the setup. For Google AdWords and Bing, we continually build up your keyword list, A/B test ad copies and landing page to improve the quality score. We set negative keywords, monitor and tweak bidding strategy to enhance conversions, and more. We also A/B test social media ads to ensure that the copy, creative and the targeted list work optimally.
Reports & Analysis
Our PPC platforms have comprehensive data tracking tools to determine the effectiveness of campaigns and course-correct accordingly. We provide a thorough breakdown of the budget spend and results in your monthly campaign reports, ensuring complete transparency and accountability.

How does PPC work for your business?

No matter where you are in the online marketing game, PPC allows you to get up and run in very little time, forming high-level brand exposure to find new customers. As implied by the name pay-per-click, you only pay a fee when your advert is clicked. You also have complete control of your budget, advert, placements and how you want to reach your customers. PPC offers incredible targeting options. Not only can you target specific search keywords, but you can even set specific perimeters on the geographic locations, user demographics, and times and dates in which your ads will be active. PPC also offers dynamic retargeting, which tracks visitors to your website and shows them ads specific to the pages they viewed. Finally, because PPC enables you to track everything, you can use these insights and make changes accordingly.

Why Choose FLR Technology for PPC Services?

With FLR Technology, you can be assured of a transparent and focused approach to PPC management. Using insightful analytics, vast experience and out-of-the-box thinking, we scale up your marketing campaigns and effectively manage budgets to maximise your return on investment and popularise your brand online. As we push the PPC boundaries to drive performance, you can rest knowing you are working with a company that tells you precisely what your results are and where your money is being spent.


Social Media Marketing Services | Digital Marketing Services | FLR Spectron

Next-Gen Managed IT Services and Tailor-Made Solutions For All Your Business Needs

Experience a whole new way to drive down cost without reducing value with our industry-compliant services and 24×7 support

How can we help?

At FLR Technology, we’re driven to grow your business and deliver with your goals. Whatever your challenge, let’s talk about how we can work together.

✔ Technology roadmap and support to achieve your business objectives and goals.

✔ Deep industry expertise, latest IT advancements to help you stay ahead of the curve

✔ Personalised marketing campaigns and data-driven solutions

✔ Solutions complaint with the best industry standards to drive business value


    WordPress Image Lightbox